“I can’t see Google or any other major platform integrating user-defined Goggles,” Barnet says. And large changes to the status quo are unlikely. So far, Pujol says, there haven’t been any conversations about this. When Brave debuted its idea for Goggles in 2021, the company said it would open an offer to incorporate Goggles into any other search engine. In contrast, one 2019 study by Stanford University researchers found that Google’s search results didn’t favor either politician wing. Recently, people on the far right have complained that DuckDuckGo limited Russian propaganda, although its results are partly provided by Microsoft’s Bing. In October 2021, Twitter admitted its algorithm amplifies right-wing politicians more than left-wing ones.
#Brave search free
Companies may face difficulties with the amplification of political content and issues around free speech. The search results that companies show, while being based on multiple factors, can prove controversial. (DuckDuckGo uses Bing to help power its search results, while StartPage is based on Google.) While billions of searches are made with Google alternatives each year, that’s still a drop in the ocean compared to Google’s dominance. Among others-all with slightly different privacy claims and ways of working-are DuckDuckGo, StartPage, and Mojeek. This includes Brave, which launched its search in beta last year. “In the abundance of information available, including dis- and malinformation, to correctly curate what is believed to be relevant and what not, or even untrue, is a huge task,” Willemsen says.ĭespite Google’s dominance, there’s a flourishing market for alternative privacy-focused search engines, which claim not to track users or use their personal information for creepy ads. “Exercising bias control is an action for the thoughtful,” says Bart Willemsen, a VP analyst focusing on privacy at Gartner, who adds that he is hopeful Goggles can have positive results. This explicitness alone is an improvement from the current landscape, where this kind of alteration is made without the user realizing it.”īrave says it will treat Goggles the way as it does all web results and “not censor or police them,” unless it is required to do so legally, such as removing instances of child sexual abuse material.īut there are questions about how this will work in reality. “The person using Goggles is making a conscious act when applying a Goggle, and contrarian perspectives should be readily available. “We believe in freedom of speech, and as such, it is not for us to decide what is right or wrong,” Pujol says. At launch, both right- and left-leaning political Goggles have been created by AllSides, an American company that rates media organizations for their political bias. Google, Facebook) based on proprietary algorithms,” Gal says.īrave knows that people may use Goggles to reinforce their worldview and filter subjects that align with their existing beliefs. “It would reduce the risk of people getting a single view of reality-or that portion of reality that they are interested in-that is created and maintained by a single platform (e.g. Gal adds that the move is welcome in a search market that “has seen little innovation or competition” over the past couple of decades. “Goggles will allow the creation of multiple universes within which users could search,” says Uri Gal, a professor of business information systems at the University of Sydney. It is very hard, if not impossible, to remove all biases from search results. “Biases are everywhere: the underlying data, which sites are easier to crawl, which models are chosen, feature selection, presentation biases, popularity, the list can go on indefinitely,” Pujol says. Pujol says that Brave created Goggles-which it first outlined in a 2021 white paper-to help remove biases from search results, including those in Brave’s search, and give people more choice.
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